Overthinking never got anybody far. Of course, there is a necessity for some thought. We were not blessed with brains to not bother to use them at all. Sometimes though, the ability to consider too many options can be a little crippling. Today, there is good reason to believe that throwing a little caution to the wind will not backfire in anywhere near the ways you are imagining. Check yourself before you wreck yourself with an overload of unnecessary analytics!